Bison Frames has doubled the size of its production facility, to keep pace with demand for its popular Genesis Collection PVC-U and aluminium windows and doors.
Bison Frames has just announced its plans to introduce a new Installer Network scheme for its Genesis product range. Mark Tetley, Director at Bison, says, “Genesis has taken the market by storm and we’re keen to bring together a team of high calibre installer partners to drive the brand forward and reap the rewards of being an approved installer of such a high profile product range.
The aim behind the development of the Genesis Vertical Slider was simple: to create a window that could become a viable alternative to timber windows in Grade II listed and conservation area buildings. Two years on, that’s exactly what has happened. The Genesis Vertical Slider is regularly being accepted for use in heritage buildings where previously timber would have been the only option, including Grade II listed and conservation area properties.
To take the best advantage of a growing market you need to have the right products in your portfolio. And when it comes to vertical sliders, the best product to have is the Genesis VS from Bison. Mark Tetley of Bison says, “The vertical slider market has grown 20% in recent years, so there are huge opportunities out there. Our Genesis VS offers everything the market is looking for and more.”
Mark Tetley, director of Bison Frames, discusses how the heritage sector is finally welcoming PVCU.
Pontcanna is a district in Cardiff that’s rich in heritage and consequently much of it is in a Conservation Area. So when one Pontcanna homeowner wanted to replace the windows in his turn-of-the-century property, not only did he want to make the most of his home’s original heritage, he was bound by the regulations to do so.
Mark Tetley, director of Bison Frames, takes a look at the importance of the heritage sector to the window industry.
One way to ensure your product sells well is to ensure that it meets a need that has yet to be fulfilled. It’s an approach that Bison Frames used when developing its Genesis vertical slider and as sales and growing awareness of what it has to offer prove, it’s more than paid off.
PVC-U windows and Grade II buildings have historically been strangers. For planners and conservation officers, Grade II listing (and all too often, conservation zones too) have meant one thing only when it comes to windows: timber.
We’re in a mature market and many of the new products that are introduced are simply variations on a theme. Genuinely new products that offer something substantially different are rare. So when such a product does come along, there’s very good reason to get excited, not least because of the opportunities it presents for installers looking for a competitive edge.