Specialist fabricator and installer Bison Trade Frames have confirmed that they will be promoting several new product innovations at next year’s FIT Show and undertaking a rebranding exercise in time for their forthcoming appearance at the Telford International Centre.
Despite having never exhibited at a trade show previously, Bison were one of the very first companies to book exhibition space at the FIT Show, declaring it to be ‘the most exciting thing to happen within our field in the last 10 years’ and see it as the perfect opportunity to showcase their enhanced product range/brand in front of a dedicated audience.
The Yorkshire-based company predominantly specialise in vertical sliding windows, bi-fold doors, conservatories and fully reversible windows, alongside an extensive collection of casement windows and doors; all available with authentic milled astragal bar and in the full range of foiled colours from the Spectrum range.
Bison pride themselves on pushing the boundaries and intend to use the event as a vehicle for promoting their own brand new version of the vertical sliding window amongst a variety of other revolutionary offerings.
The FIT Show will also present Bison with the opportunity to unveil a change in brand identity and get it into the public domain after the firm recently appointed a home improvement marketing agency to undertake a new marketing strategy on their behalf.
A new set of brand guidelines and website are currently in the process of being created; with the agency also taking full creative and marketing responsibility for advertising, social media and Bison’s finalised exhibition stand.
Martyn Haworth, director for Bison Trade Frames remarks:
“We are confident that the FIT Show will enable us to gain more business, push us on to the next level and benefit from a wider customer base. It will also give us the chance to fully showcase Bison and let prospects know exactly who we are, what we do and why it is beneficial to use a fabricator that specialises and cares about what they produce.
“The interest already displayed in the FIT Show from the broad range of people involved in the industry fills us with a huge amount of encouragement, hence our early and unqualified support.”