GIN Becomes the Best Tonic for Installers

Marcus O Boyle, Business Development and Marketing Manager at Bison Frames

Glazing retailers across the country have raced to join ‘GIN’, the new Genesis Installer Network designed to unite forward thinking installation companies with a product portfolio of premium windows, doors and comprehensive support.

Proving an instant success, the network created by Bison Frames has gained huge interest from the trade, with many already signing up to become members.

“We’ve had an amazing response from installers so far,” says Marcus O’Boyle, Bison’s Business Development and Marketing Manager. “To date, 26 businesses have signed up to the scheme and they are already reaping the benefits. It gives installer-retailers the tools to demonstrate their professionalism and grow their business with an exclusive product range.

“Meticulously crafted by Bison, the Genesis Collection offers windows and doors with beautifully crafted joints, including both mechanical and Graf Weld options. We wanted to grow and support our network of installers so they can provide a product and service that really stands out from the crowd with a host of extra benefits.”

‘GIN’ is free to join and offers installers high quality, qualified sales leads nationwide, teamed with a wealth of support.

Members receive a dedicated company page and gallery on the Genesis Collection website, where consumers can search and make direct contact. This gives installers the opportunity to enjoy greater visibility and generate additional local sales leads. A full range of exclusive marketing literature and support packages are also accessible.

Dedicated retail advertising campaigns are under way and designed to generate new sales leads for members. The Genesis Collection is also showcased to homeowners and self-builders at the Homebuilding & Renovating Shows in Birmingham and Harrogate, as well as the National Self-Build and Renovation Centre in Swindon.

Marcus adds: “GIN is a fantastic addition for the Genesis Collection and we look forward to helping our installers attract great value business.”

Installers who are interested in being a part of ‘GIN’ can find out more at